TheArchive
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Atlas Creatives — See the Work
Archive — 2024 / 2026

See the
Work

Seven engagements. Brand systems, campaign production, apparel, identity, publicity and social. Every frame made in house.

0105 Assets
World of Coffee — Florida

Brand Design

A full identity system for a Florida coffee house — monogram, packaging, retail cups, event signage and campaign art direction. Built to survive a beach banner and a espresso bar shelf with equal authority.

World of Coffee monogram
Florida Edition beach event signage Event Identity
Coffee packaging systemPackaging
Branded iced coffee cupsRetail
The Curated Roast campaignCampaign
0206 Assets
Rock On Marketing — Rapid Refuel Pro+

Creative Production

Full-stack production for a performance nutrition launch — set build, talent direction, product photography and stadium capture, through to the office identity rollout. One crew, one look, start to finish.

Production set — Rock On Marketing
Athlete with productTalent
Product bottle still lifeProduct
Sprinter on trackCampaign Frame
Office branding environmentEnvironment
Dimensional logo markMark
0305 Assets
Essential Substance — Product Campaign

Essential Substance

Packaging and campaign for a creatine line that refused to look like a supplement. Clinical typography, heat-lit athletic photography, and a wordmark treated as pattern rather than logo.

Essential Substance typographic key visual
Athlete holding creatine tubCampaign
Sprint start with productMotion
Rowing captureIn-Gym
Creatine packaging pack shotPackaging
0408 Assets
JDS · Denim Delta · BloodRed · ScorpionGear

Fashion Design

Garment concepts taken from marker sketch to finished look — streetwear, denim, technical outerwear and cold-weather gear. Designed, styled, shot and art-directed as complete collections rather than single pieces.

JDS concept design sheet — polo and full look
The Concept Sheet

It starts as a
marker sketch.

Every garment begins on paper — silhouette, colourway, placement print, trim. The JDS polo below was drawn, specced and signed off before a single sample was cut. Nothing on this page was styled from a catalogue.

08
Looks Shot
04
Collections
The Showcase

Eight looks. Four collections. Every garment drawn, specced and styled in house — then shot as if it were already in the window.

JDS hoodie and capJDS — Artificial
Denim Delta collectionDenim Delta
BloodRed lookBloodRed
Panelled outerwear lookPanelled Outerwear
Brave the Cold campaignScorpionGear — Campaign
Field capture, technical outerwearField
Cold weather gear in useCold-Weather System
Thermal layer atmospheric shotThermal Layer
0505 Assets
Paragon Health

Logofolio

A mark built from three rotations of a single form — then stress-tested across apparel, supplement packaging, gym equipment and retail. A logo is only finished once you have seen it embroidered.

Paragon Health primary lockup
Branded training apparelApparel
Whey isolate packagingPackaging
Branded accessoriesAccessories
Product family retail setProduct Family
0605 Assets
Jocelin Vasquez Marketing Agency

PR Management

Personal-brand publicity for a marketing founder — signature identity, speaking and boardroom capture, launch events and partner-facing content. Positioning a person the way you would position a house.

Boardroom session — Jocelin Vasquez
Signature logotypeIdentity
Storefront brand momentStorefront
Product partnership contentPartnerships
Networking event captureEvents
0703 Assets
365 Adventures

Social Media Content

A three-part campaign for a corporate-retreat operator — desert riding, managed venue and VIP horseback. One typographic system, three very different promises, built for the feed and for print.

Where Teams Ride Beyond Limits posterRide Beyond Limits
Space to Connect posterSpace to Connect
Tradition Meets Luxury Adventure posterTradition Meets Luxury
End of Archive

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