Logo design
A primary logo, secondary versions and an icon mark, built to work at every size.
Service 02 — Brand Identity & Logo Design
Brands that hold together everywhere.
Logos, visual identity systems, brand guidelines and packaging — designed as one system, so your brand looks like itself on a business card, a website, a product shelf and a billboard.
01What's included
What a brand project can include.
Every brand project is scoped to what you actually need. Your written quote lists the exact deliverables before work begins.
Visual identity
Color palette, typography, graphic elements and image style that make the brand recognizable.
Brand guidelines
A practical guide showing your team and partners how to apply the brand consistently.
Packaging design
Product packaging and labels designed to stand out on the shelf and on screen.
Print & collateral
Business cards, stationery, signage, menus, event materials and presentations.
Brand development
Positioning, naming and brand story for new businesses and brands being rebuilt.
02Our approach
A logo is the start, not the finish.
A logo is only finished once you've seen it on the product.
We design identities as complete systems — then test them on the things your customers actually see: packaging, apparel, signage, your website and your social feed. That's how you find out whether a mark really works.
For new businesses we can start earlier, with positioning, naming and the story the brand needs to tell. For established businesses, we refresh what's there without throwing away the recognition you've built.
Our brand work includes a complete identity and packaging system for a Florida coffee brand and a full brand system for a health company, carried across apparel, packaging and retail.
03Selected work
Proof, not promises.
Examples from our portfolio. See the full archive.
04How it works
From brief to delivery.
01
Discovery
We learn your business, customers and competitors, and agree what the brand must do.
02
Concepts
We present distinct creative directions and develop the one that fits best.
03
Refinement
We refine the chosen direction through your revision rounds.
04
Rollout
You receive final files, guidelines and the applications included in your scope.
05Questions
Frequently asked.
How much does a logo or brand identity cost?
Brand projects are quoted individually because scope varies widely — from a logo refresh to a full identity with packaging. Tell us what you need and we'll send a written quote, usually within a week.
How long does a brand identity project take?
It depends on the scope and how many revision rounds are included. Your proposal sets out the timeline before any work begins.
Do I own my logo and brand files?
Yes. Once your project is paid in full, you own the final logo and identity we designed for you, and receive the files in the formats listed in your proposal. Licensed fonts remain subject to their own licenses.
Can you refresh an existing brand?
Yes. We can modernize an existing identity while keeping the recognition you've already built, or rebuild it completely if that's what the business needs.
06More services
One team, every discipline.
Tell us what you're building.
Send a short enquiry and you'll hear back from a person within one business day.